Business and Startups

How to make your brand impossible to resist: 3 Basic rules


What is a brand

A brand is the way a product, company, or individual is recognized by those who experience it. Much more than just a name or a logo, a brand is the recognizable feeling these assets evoke[Ignyte brands].

According to Jeff Bezos, “Your brand is what other people say about you when you’re not in the room.”

In this article, we will know How to make your brand impossible to resist

Create a brand

According to a survey, 59% of consumers prefer to buy new products from brands familiar to them[Above link survey]. Reflect with yourself for some time; You enter a shop to buy a pair of shoes. what are you going to buy out of these two: Aabibss or Addidas?

Well, it is clear that most people will definitely go for Addidas.

It also must be noted that You can sell your products and grow in profit, but at the same time, you can’t be a brand[0 to 1]. These companies are very vulnerable because they have to compete very hard. On the other hand, if you see brands, they don’t have to push very hard. Take the example of Google, It is a monopoly in the search engine market[0 to 1].

Source: NetMarketShare

In his book Zero to One, Peter Thiel writes in the preface “Every moment in business happens only once. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. And the next Mark Zuckerberg won’t create a social network. If you are copying these guys, you aren’t learning from them.”

These sentences are oxygen for entrepreneurs. We strongly encourage you to read How to become an entrepreneur: Ultimate guide of 5 great rules.

Positive image + standing out = brand success[Freshsparks].

You will now have a clear image of why it is important for you to create a brand. Yes! it is important for your business survival.

Steps of making a brand

1 Discover the purpose behind your brand

Think of Apple core values, 1981; e.g One person one computer. They Stood out and did it.

Now think of its today’s Core values, Tim cook as CEO; e.g We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.

Think of it as yourself, how many smartphones does Apple release per year Vs any other smartphone company. You will get that Apple has really stuck to its principles.

Principles guide us and Apple, in this example, has some good ones.

In order to create a brand, Discover the purpose behind your brand. Say to yourself why would people buy it and what benefit is it going to give to the rest of society.

People don’t buy what you do; they buy why you do it. The goal is not to do business with everybody that needs what you have. The goal is to do business with people who believe what you believe.

– Simon Sinek

2 Figure out your brand’s target audience

Have you ever seen Lamborgini advertising on TV? No! because the people who will be able or are able to afford to buy this beast will not be wasting time watching rubbish shows, but reading books and building themselves.

This is called targeting your Audience. We see it every day. We find the printing and stationery shops near courts, schools, universities, etc. We never find a pork restaurant in a Muslim or Jewish neighborhood. This is called targeting your audience. Why would a man who never needs a pen buy it from you? you need to find out what type of audience your brand fits. For example, who comes to your mind when you think of Nike? Yes! an athlete. it is because after following principle no. 1, they know what audience their brand is going to fit on.

E.g. what age, gender location, etc. type your brand is of

To get even more definition for your brand’s buyer persona, dive into these details[FreshSparks]:

  • Motivations
  • Goals
  • Pain points
  • Fears
  • Desires
  • Influencers
  • Brand affinities

To give you one more example, consider a case where you own a blog that uploads literature, like The NighTale. You do not want any random person to click your ad, because if that happens, there are very few chances that anyone is going to go through the work you have prepared with zest and zeal, and lower chances that anyone would return back. But if you target people who are into reading, there is a good chance that they will go through your work and even return back.

We are preparing an article about Targeting your audience. We would strongly recommend you join our WhatsApp group for updates.

3 No ambiguity

Remember when we asked ‘What comes to your mind when thinking of Nike?’ Well isn’t it about sports?

Nike has told its audience that it is about sports, it has explained itself. Without ambiguity, tell people who you are.

Take another example. What makes Apple different from any other company? Isn’t it about its offerings?

Apple has to offer simple designs and easy-to-use devices. Be clear about what you have to offer.

Now consider this final example here. Why do most people use Google? It is because of its algorithm. It presents to us the most relevant information we are looking for and it does its best. It tells people why should they use google instead of any other search engine. Be clear about why people should care.

Think like Entrepreneur

We have prepared a separate article on this topic. You definitely must read it in order to have a better understanding of the brand building. Please read the article here, How to become an entrepreneur: Ultimate guide of 5 great rules.

How to target your Audience?

We are preparing an article about Targeting your audience. We would strongly recommend you join our WhatsApp group for updates.

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